Infimum
EL

Accessibility settings

Changes apply at once and are kept on this device.

Text size
  • High contrast

    Darker text and stronger borders.

  • Text spacing

    Wider line, letter and word spacing (WCAG 1.4.12).

  • Readable font

    A wider, plainer typeface where your device has one.

  • Stop animations

    No moving, drawing or fading content.

  • Stronger focus outline

    A thick outline around whatever has keyboard focus.

Product and brand · Brand development

A brand people recognise, and a product that looks like it.

We shape how your organisation or product presents itself, from what it stands for to the logo, the design system and the website, so every screen and document says the same thing.

For
Founders, marketing and communication leads, heads of digital services
Languages
Greek and English
Starts with
A written scope

When to call us

Organisations usually come to us when…

  • A new company, product or service needs a name and an identity
  • Your website, product and documents all look different
  • A rebrand after a merger, a new strategy or a new market
  • A public service people do not recognise or trust online

Deliverables

What you receive.

  • 01Brand platformPurpose, audiences, positioning and tone of voice.
  • 02NamingNames checked for meaning, conflicts and domains.
  • 03Visual identityLogo, colour, type and imagery, with usage guidelines.
  • 04Design systemTokens and components that carry the brand into the product.
  • 05Website and launchA site built on the system, and the assets for launch.

Working together

How it runs.

  1. 1What we need from youOne person who decides on the brandYour strategy and the audiences that matterExisting material and what people say about you
  2. 2How decisions workTwo or three directions presented; one chosen and refined with you before final files.
  3. 3After deliveryYou own every file. The design system goes straight into your product, built by us or your team.

SupportTraining and pilots

Tell us about the problem you need solved.

A short description is enough. We reply by email.

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